Friday, October 30, 2009

Going Social Anywhere and Everywhere

Tweeting while driving



Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted daily, 46% checked for updates every day. Almost one in five social media users reported using Twitter in the past week.

Although 60% of Twitter users reported using only their computer to access the service, microbloggers are highly mobile, accessing social media from the washroom, the car, the theater and even during a religious service.

Locations/Situations Where US Social Media Users Have Accessed* Social Media, by Twitter Usage, August 2009 (% of respondents)

Twitter users were more likely than other social media users to feed their addiction from every location but school, including hotels, libraries, public transportation and restaurants.

A September 2009 study from Retrevo found that among those under age 35, 39% of Twitter users and 27% of Facebook users checked the sites at least 10 times every day.

Locations/Situations Where US Internet Users Use* Facebook or Twitter, by Age, September 2009 (% of respondents)

The under-35 crowd dramatically outpaced older users in usage from different locations. Younger users were more than twice as likely to check Facebook or Twitter at work, and more than four times as likely to do so while driving—not to mention their propensity to “kiss and tweet.”


An Emarketer Article


Roger Stix

Atlanta Business Video

Thursday, October 29, 2009

Making Sense of Video Formats

Extracted from a recent posting by Roxio.com

Digital video quality has been improving rapidly, thanks to ever better and more efficient compression algorithms. But the consequent alphabet soup of acronyms (MPEG-1, 2, 4, DV, HDV, AVCHD, H.264, DivX, Flash etc.) out there just seems to grow with every technology advance. However, thanks to Roxio video burning and editing software's ability to convert to and from most formats there are really only a few you need to worry about.

Here's a guide to the most common formats you'll see around the Web:

H.264/MPEG-4 AVC (advanced video codec) -- This is the highly efficient format used by most new portable players, including the iPhone, iPod Touch, Apple TV and Sony PSP. It's also used by a lot of web video chat and conferencing programs, and is popular for streaming video due to its compact size.

AVCHD -- A high-def video format based on H.264 video that has taken the camcorder market by storm. Most flash and hard-disk-based camcorders record in AVCHD. Discs, including DVDs, authored as AVCHD are playable in most Blu-ray players.

DV/HDV -- DV is the original consumer digital camcorder format. All MiniDV tape camcorders are either DV or HDV, the new high-def version. DV is a special high-quality standard definition video format that is very space-consuming. By contrast, HDV uses the MPEG-2 compression scheme, the same used by DVDs (although in a higher resolution), so it can fit a decent amount of high-def video onto the same size tapes. Both are excellent quality, but are being displaced by AVCHD due to AVCHD's even smaller file sizes and easier handling.

DivX -- DivX is both a brand name for products from DivX Inc., and a compression format noted for its extreme encoding efficiency. Movies encoded in DivX format maintain surprising quality, even in high-definition. Both Roxio Creator for Windows and Toast for Mac can convert video to DivX format.

Flash -- The format used by YouTube and much other web-based video. Requires Flash Player to decode, as well as special authoring tools. Best avoided by consumers except for playback.

WMV9 -- Windows Media Video 9 is the Microsoft implementation of the VC-1 SMPTE HD video standard. VC-1 is an efficient codec that can be played back in set-top Blu-ray players, and WMV9 can support both unprotected and DRM (copy-protected) material.

QuickTime or MOV -- QuickTime files (usually with the .MOV extension), can contain almost any type of video format within them. QuickTime is basically a wrapper that tells the QuickTime Player how to decode whatever is contained inside. Since QuickTime is a system-level architecture, many applications can play QuickTime files in addition to Apple's player. You will need to have the QuickTime framework installed on your PC or Mac, however.

Roger Stix, Producer

Atlanta Business Video

Thursday, October 22, 2009

Broadband Now! So Why Don’t Some Use It?

ACCESS to a fast Internet connection has become more than a convenience. It’s being enshrined in some countries as a legal right of all citizens. Finland, for example, announced last week that it was moving up its timetable to next year from 2015 for guaranteeing broadband access to all, according to YLE, the Finnish broadcasting company.

Photo Illustration by The New York Times

Congress is clearly irritated that the United States has not done well in the international broadband Olympics. Other countries have national plans to accelerate the diffusion of broadband; America does not. So Congress has given theFederal Communications Commission a mandate to produce a plan with specific recommendations by next February.

We shouldn’t get caught up, however, in a space-race panic. We’ve actually done surprisingly well making a broadband connection accessible to a vast majority of American households. No less than 96 percent of households either subscribe to or have access to broadband service, according to an F.C.C. task force, which presented a status report to the commission last month.

The report does not play up the fact that almost all homes have, or could have, broadband service.

Nor does it highlight the actual median speed of 3 megabits a second among households that now have broadband, (which is based on data that probably understates the speeds substantially). The authors seem happily caught up in the thrill of playing an international game of catch-up.

The most interesting question here is the one that the F.C.C. can’t answer: Why have 33 percent of American households that have access to broadband elected not to subscribe? The reasons “are not well understood,” the report says. A survey focusing on the nonadopters is under way.

We do know that adoption levels vary by age, income, education and race. Perhaps the F.C.C.’s survey of nonadopters will show that low income is the main barrier to access. In that case, means-tested subsidies could remove that obstacle.

But age is clearly another factor. Survey data supplied by the Pew Internet and American Life Project show that just 30 percent of Americans who are 65 or older use broadband, compared with 77 percent of the 18-to-29 age group. (Which raises an interesting question itself: only 77 percent?)

The F.C.C.’s own survey of nonadopters is likely to confirm that many older people are simply not as comfortable with newer technology. But it may also reveal that there is an irreducible core of people, spanning ages and income levels, who simply do not want to use the Internet.

And maybe that won’t change, no matter how many social workers knock at their doors, and no matter how many years pass after Internet service has come to be accepted by their neighbors as a utility as essential as water and electricity. South Korea’s experience as a broadband pioneer is suggestive. The task force looked at 22 countries with broadband plans, seeking best practices that were well suited to the United States, and South Korea’s broadband initiative was of particular interest.

In 1999, South Korea began to help low-income and elderly households get PCs and become connected, and the outcome could be described as quite successful: “Today, 83 percent of households in Korea have adopted broadband access,” the report says. But one can also look at the remaining 17 percent and wonder what has prevented those households from getting online, despite the strenuous efforts of a government that has been a world leader in the broadband race.

The F.C.C. has invited comments and suggestions for its broadband initiative and has received about 41,000 pages in response, from individuals and businesses. Googleproposes that every American have access by 2012 to a connections of 5 megabits a second (Mbps) — in both directions. It also suggests that several cities be selected to test the installation in every household of 1-gigabit-a-second connections — or more than a thousand times faster than the speed that the F.C.C. uses to define downstream “broadband.”

What exactly one could do with such a gloriously fast connection is not detailed. Then again, even the recent F.C.C. report, which does its best to list exciting possibilities that come into view with each increment of broadband speed, struggles to come up with many examples beyond 5 Mbps. Streamed classroom lectures, for example, require 1 to 5 Mbps; with 10 Mbps, the lectures come in high definition.

The estimated costs for universally upgrading the minimum speed of the nation’s broadband connections to 3 Mbps would be about $20 billion, according to the report. Getting to 10 Mbps would be $50 billion. To play in the same league as Finland, with its 100 Mbps service promised to every citizen by 2015, would require $350 billion.

FINLAND occupies a compact 130,558 square miles, versus more than 3.5 million for the United States. The economics of broadband deployment are greatly affected by physical distances. With some understatement, the F.C.C. report says, “the economics of providing broadband to the rural U.S. are challenging.”

In a news release introducing the task force report, the F.C.C. calls broadband “the infrastructure challenge of our time,” which seems a wee bit overstated, given the decrepit state of our bridges, highways, railroads and schools. It also blithely overlooks the fact that the infrastructure is already in place to provide speeds of 3 to 10 Mbps to 94 percent of American households.

We’ve built it, but not all have come. Some may never come.

Let’s not assume that their and their nation’s future will be hopelessly blighted if they don’t.


By RANDALL STROSS

Found by Roger Stix, Atlanta Business Video

Tuesday, October 13, 2009

Low CPMs Stall Social Network Ad Spend

Big impressions, not-so-big money

Time spent on social networking sites is increasing steadily, taking users’ attention away from sites such as portals. According to comScore, the top 20% of social network users visit networking sites 2.4 times per day, on average, and spend 31 minutes on them—twice as long as the same users spend with e-mail or instant messaging. And that, in turn, means more time with ads.

The research firm’s “The State of Social Networks as a Media Platform” report found that more than one-fifth of online display ad impressions occurred on social networking sites in July 2009. That was more than double the display ads viewed on e-mail and entertainment sites.

Leading Content Categories, Ranked by Share of Total US Display Ad Impressions, July 2009 (% of total)

The bulk of those ads were viewed on MySpace and Facebook, with MySpace accounting for somewhat more impressions, but a slightly smaller share of total display ad spending than Facebook.

US Unique Ad Impressions and Display Ad Spending Share on Social Networking Category, Facebook and MySpace, July 2009 (% of total)

Despite social networks’ large share of ad impressions, just 3.5% of the total US display ad spend went to social networking sites, according to comScore. The research firm attributes that small share to the low CPMs social network display ads get.

Nielsen reported that August 2009 display spending on social networking sites had more than doubled year over year. Dollars are following eyeballs, but depressed prices may keep social network ad spending low relative to display inventory.

an E-Marketer article found by Roger Stix at Atlanta Business Video

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