Monday, December 6, 2010

Facebook Breakups: ‘Tis the Season


Worried about your relationship? Going into the holiday season, maybe you should be. Graphic designers Lee Byron and David McCandless wanted to find out what times of year people (or at least people on Facebook) were most likely to break up.

Tracking search terms for breakups across 10,000 Facebook status updates, they found that Christmas Day had the fewest splits, but the weeks leading up to Christmas constituted one of two yearly peaks. The other busy time for relationships to go bust: spring.

In another survey, the designers looked at why Facebook users break up and how they do it—with younger users relying more on phone calls and messaging.

Below, the peaks and troughs of breakups through the year, with the designers’ speculation on the timing.


Thursday, November 4, 2010

SEO- Practicing What you Preach

I have always tried to practice what I preach- In order to

market effectively online you need: video, SEO, and so

cial networking. I’d like to not only share where we are in our statistics, but also walk you through a few points that you should be looking fo

r when evaluating the effectiveness of your own website. Are you having the same success?

TRAFFIC SOURCES

: 


Where is the traffic to your website coming from? The more places you are on the internet, the more paths potential clients have to connect to your business.

These are our top traffic sources (in order):

- Organic Google

- Direct Traffic

- Online Video Multi-Players Referral

- SiteProWeb Referral

- LinkedIn Referral

- Youtube Referral

- Facebook Referral

- Yahoo Organic

- AOL Organic

- Bing Organic

It is also important to notice not only the different sources, but the type of source. When searching for Atlanta Business Video you get:

- Video results

- Website results

- Blog results

- Video Sharing Site Results

- Map results

BOUNCE RATE:

After the traffic has arrived at your site, it is important to notice the bounce rate. This is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). This can be caused for several reasons: your website is too cluttered, they didn’t find what they were looking for etc. It’s time to make some changes if this percentage is too high.

The online market is constantly evolving. Are you keeping track of your websites statistics for maximum effectiveness?

- Roger


Friday, October 8, 2010

Video Editor explains How to Film and Edit HD Green Screen Video Atlanta Business Video

Professional video editing separates the pros from the people who own a good high definition video camera and can work some editing software. In this video, one of Atlanta Business Video’s videographer and editors, Megan Clark, explains the process of filming and editing high definition green screen footage in our fully equipped green screen studio and Final Cut Pro editing suite. Atlanta Business Video also provide re-editing of existing video. For more information visit http://www.AtlantaBusinessVideo.com



Tats the Experience: Exploring the Meaning of Tattoos by Atlanta Business Video

 Body art is not new, but this play's treatment of it as theatrical fodder is entirely unique and original. The play explores different dramatic, tragic, and humorous tattoo experiences.http://www.TatstheExperience.com 
http://www.AtlantaBusinessVideo.com



Wednesday, September 29, 2010

Inexpensive, HD Video Creation From Home! ABV Shows You How

We have talked to many individuals who are hesitant to commit to a professional web video but recognize the importance of video in communicating their message and for SEO purposes. Also, we have a large client base that likes to use a mix of both professionally produced video and personal video to help build their presence online. In fact, we strongly recommend that practice, to maximize your exposure online and keep your content fresh.

If you are ready to begin building your online video presence but want to try it out independently we have found an inexpensive option for you to explore.

While there are several very inexpensive and convenient mini-cameras now available, many of which offer HD resolution, their have relied on an internal microphone that provided poor audio quality. For instance, the extremely popular Flip HD camera records in 720p, can be carried in your pocket, and purchased for around $180 new. Honestly, I have to admit that the quality is pretty amazing for what you pay for it. However, as mentioned, the Flip camera always gives itself away by the poor audio output.
Flip camera HD

The Kodak Zi8 solves that problem by having an audio-in jack that accepts an external microphone. Like the Flip, it sells for $180. Now- unless you are willing to invest in a microphone to go with the camera, there is no advantage to the Kodak over the Flip (in my inexperienced opinion, this is not an article arguing the quality of either product).
Kodak Zi8

The Good news is we have found a $40 microphone to use with the Zi8, the AUDIO-TECHNICA ATR3350. It is a wired omni-directional lapel mic with a 20 foot cord.
Audio Technica ATR3350 Mic

Using the camera and the microphone together, you have a perfect solution for at home video production for just around $220. As a video production company, we do not feel that this is enough to completely replace your need for professionally produced content (we do edit personally recorded footage for clients, however)- but think it is a great way for one to begin exploring and benefiting from the rapidly growing world of online video.

Wednesday, September 22, 2010

The change is being implemented slowly but surely- instead of links you’ll see actual thumbnails attached for videos and photos! Full article below.
Megan
Twitter unveiled its new Twitter.com interface today (SEPTEMBER 14, 2001), and the big news is that it now features embedded video and images. So, rather than simply tweeting shortened URLs to video clips and pictures, online video publishers can now publish their content directly to Twitter.
The new home page features a separate section that features the images and videos, alongside the traditional tweet feed. In other words, as Peter Kafka of All Things Digital’s Media Memo put it, “Twitter is a (reluctant) media company,” giving users a reason beyond tweeting and following to spend time on the site—and hopefully bringing in ad revenue to support the site, which has more than 145 million users.
For the moment, video from Brightcove, Justin.TV, Twitvid, Ustream, Vimeo, and YouTube can be embedded into a Twitter feed, as well as photos from Flickr, TwitPic, and others. The new version of the site—which will be rolled out to users incrementally over the next few weeks, so don’t fret if you don’t see the changes right away—should be a boon to anyone who uses video to communicate for business. As Brightcove’s Bob Mason wrote on the company’s blog, quoting a report released by Brightcove and TubeMogul earlier this week, “internet users who find video via Twitter are more engaged with the content than uses who find video through other sources, such as display ads and search engines.”
What’s not clear is what this means for third-party Twitter apps like TweetDeck; the announcement of the new Twitter.com didn’t address whether videos would be embeddable in those apps as well.
What’s it look like? Check out the video below—jump in at about 1:05 to skip the pretty branding shots and get right to the good stuff.
An OnlineVideo.net article

Friday, September 17, 2010

Political Campaign Videos

Communicate your message better, more often, and stronger. Barack Obama used it to win the White House, and you can use this strategy too.

Atlanta Business Video provides candidates for local and state offices an affordable video solution for television commercials and internet and website posting. Just ask Maria Sheffield or Larry Savage. Maria used ABV to produce 15 internet videos and two radio commercials which covered many of her campaign policies.

With the compression of the new cycle, the need to communicate your message strongly and quickly is critical. Atlanta Business Video can shoot, edit, and deliver your projects in a matter of hours or days.

If you’ve contemplated using video, but thought it would be too expensive to produce, you need to speak with us about tailoring a video production package for your campaign. We are a new type of video production studio specifically designed to create professional video at affordable prices.

The most cost effective way to create your videos is to rent our green screen studio which comes complete with all the necessary equipment, staff to run it, and a tele-prompter which frees the candidate from time consuming script memorization.
Atlanta Business Video can offer you the complete video production package, making complicated scheduling and shoot coordination unnecessary. Professional. Fast. Affordable.

Put video and the internet to work for you. Call us today before your opponent does!

Regards,
Roger

Click on the link below to see samples of the videos we did for Maria Sheffield and Larry Savage.

http://vidego.multicastmedia.com/player.php?p=l8g7ecm3&preview=true

Tuesday, August 31, 2010

Video Marketing Yields Impressive Results

In case you didn’t notice- video is the future of the internet. If you want your business to be found on Google, video marketing is an extremely effective tool. But you don’t have to take my word for it, check out these results!

Client #1
Total Views: 8367
Site Most Viewed On: 5min


Client #2:
Total Views: 8805
Site Most Viewed On: 5 min



Client #3:
Total Views: 4389
Site Most Viewed On: Sevenload

Friday, August 20, 2010

ABV’s New Website Ranking= 98%, and How To Improve Your SEO!


We are very pleased to find that our new website has reached a marketing effectiveness of 98%! If you are interested in improving your business and website, call us today!

Tell us what you think about our new website!

Atlanta Business Video

Here are a list of some quick yet powerful tips on how to improve your marketing strategy through Search Engine Optimization:
1) Find keywords. Pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words. Then pick one word (or phrase) to use on one page of your site. For more detailed info, read: Detailed Internet Marketing Keyword Tips .
2) Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short. For more detailed info, read: Why a Web Page By Any Other Title Would Not Rank As Well .
3) Put keywords in Page URL. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page – either the folder/directory structure or the HTML file/ page name itself.
4) Put keywords in Meta Data. While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase – do not make it long, less is more. For more detailed info, read: Understanding the Magic of Meta-Data .
5) Put keywords in your H1 text. The H1 text is usually the title of an article or some larger bold text at the top of your page.? Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.
6) Use keywords in the page content. Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. IWe have heard from “experts” that you should use your keyword anywhere from 4-6 times to 10-12 times. Our advice is to just write naturally.
7) Monitor your rank. Give the search engines some time to do their thing (couple days) and then keep checking your rank to see what happened and track your progress.

Tuesday, August 17, 2010

Don't Let Them Commoditize Your Business!

When people start by asking how much, they overlook the important how do you do it questions and commoditize you and your business.

Many people can shoot your video. But what do you want a cheap video or an effective one?

In the case of video, the effectiveness is determined during the planning process. How will it be used, new internet strategy, possible additional uses, the targets, the message, messaging, look, tone, and strategy?

The video simply captures the message.

What is unique about ABV is my 35 years of real business experience, and the knowledge he brings to the pre-production process to ensure your video is properly targeted, messaged, and captured. Go back to our site, re-play some videos and listen to how well scripted they are and the visual techniques we used to re-enforce the message.

In a few years 80% of websites will have video. When you are ready to get your video, remember it's not how much it costs, but how cost-effective it was.

I understand budgets and financial limitations. Come to ABV with your budget, we can help you create the most cost-effective video by balancing pre-production thinking, with creativity and production costs!

Regards,

Roger

Roger Stix
Atlanta Business Video
http://www.AtlantaBusinessVideo.com

Thursday, July 29, 2010

Graduation Speech University of Phoenix by Victor Antonio 2010



Victor Antonio Speaks at the University of Pheonix Graduation Ceremony at the Phillips Arena in Atlanta
Success is a Matter of Degree Documentary Part 1: Engaging the Audience
An http://www.AtlantaBusinessVideo.com Production
http://www.VictorAntonio.com
Victor Antonio G. is proof that the American dream of success is alive and well. A poor upbringing didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and CEO. Victor not only inspires, motivates, and encourages others towards success, he also offers sales training programs that focus on the sales process from the "buyer's perspective" (i.e., Why do people buy? How do they make buying decisions?). If you know the 'Why and How' you can sell more effectively!

Tuesday, June 29, 2010

ABV Update- Filming 10,000 Graduates, Open House, Vacation, and Daniel Grissom's Value Creation

Just completed a great week.

Last Sunday, Erin, Megan and I videoed Victor Antoino, presenting the commencement address to 12,000 people at the University of Phoenix Graduation at Phillips Arena. Victor as hired us to produce a 15 minute documentary. This is our first time working together. The customers ability to communiacate what they want makes our job easier and Victor has been wonderful explaining what he wants.

On Tuesday we had the open house. The first guest arrived at 11:15. The last 8 of us left at 9:00. About 150 friends stopped by.

My close friend and client Daniel Grissom, spoke about how our products and services are being commoditized as buyers focus on price. "Selling is dead, value creation is alive". Individually, we all need to create value for our customers in order for them to buy from us. This makes them buy you first, your product or service second and the brand third.

To create value for al my friends, prospects and clients, I'm trying to encourage Daniel to speak again about ways we can create value for our clients. If you enjoyed his presentation please let me know as I'm sure that will help me convince him that he is getting value from giving them as well.

We finished the initial edit of an excellent video for "Water for Life", featuring our good friend Joyce Bone as talent. I'm very pleased with the messaging. Pete VanCleave, Ned Nimm and I went through several revisions before making every word just right.

Erin is on vacation all next week. Victor is coming in Monday morning to look at the initial edit. Megan is doing the editing. I reviewed the piece before leaving the studio Friday and it is fabulous. Megan got a wonder clip from one of the upper levels of the arena shooting down from behind the dais with Victor on Stage at the bottom, graduates in their gowns covering the floor and thousands of friends and families filling the stands and Victor's image on the jumbotron at the top.

Roger Stix, Producer
Atlanta Business Video

Monday, March 22, 2010

Top E-Mail Subject Lines Focus on ‘You’ - eMarketer

Top E-Mail Subject Lines Focus on ‘You’ - eMarketer

Marketers try for personal connection with recipients.
Polls show that marketers are aiming for personalization to make their e-mails stand out in recipients’ inboxes, and the rise of social media has made many consumers expect a more personal relationship with brands. And a look at e-mail subject lines suggests marketers are following that lead.

While in November 2008, subjects with “you” and “your” barely beat out “free” offers, usage of “you” to address recipients directly rose by 2009 to appear in more than one-fifth of e-mail subjects. On the flip side, terms such as “free” and “ship” decreased in importance.


Experian’s “2010 Digital Marketer” report said this reflected the growing savvy of marketing e-mail recipients. Consumers now expect free shipping offers, which makes them less of a selling point in e-mail subject lines.

Offers of savings in general, however, remained important, and with good reason. More than one-half of adults said they were likely to open an e-mail containing promotions or coupons, and 30% said they would forward such an e-mail to others, up from 28% in 2008.

Among multichannel retailers, for example, “save,” “off” and “% off” each appeared in about 12% of subject lines. Shopping and classifieds sites saw the highest share of traffic coming from e-mail clicks, compared with other industries, at 9%.


Experian also found that e-mails encouraging visits to stores increased by 50% compared with 2008. And the use of “Black Friday” and “Cyber Monday” more than doubled, as Web marketers included more Black Friday offers and consumers became more familiar with the latter term.

Wednesday, March 17, 2010

Monday, March 15, 2010

CBO’s Elmendorf: U.S. Fiscal Policy on Unsustainable Path

The U.S. federal budget deficit is on a trajectory that poses “significant economic risks” and will become unsustainable, Douglas Elmendorf, director of the Congressional Budget Office, said on Monday.

In a presentation delivered before the National Association for Business Economics, Mr. Elmendorf noted that the choices needed to address the medium and long-term budget deficit will be “larger and more fundamental” than in the past.

“U.S. fiscal policy is on an unsustainable path that can’t be resolved through minor tinkering,” he said. “The problem posed by the federal budget deficit not at its current level but on this trajectory… poses a growing risk to the recovery.”

Mr. Elmendorf said that if current tax policy is extended — including the tax cuts enacted by President George W. Bush in 2001 and 2003 which look increasingly likely to be extended beyond their 2010 expiration — the deficit will swell from the $6 trillion baseline forecast by 2020 to just shy of $10 trillion.

In addition, the debt held by the public with current tax policies extended would soar to 90% of GDP by 2020, Mr. Elmendorf said, making the U.S. public debt load one of the world’s highest.

“The U.S. is entering unfamiliar territory in its level of public debt,” said Mr. Elmendorf. “It will be larger over the next decade than it’s been in half a century… and also unfamiliar by the standards of other developed countries.” The choice is not whether to change course from current policy, he noted, but “how quickly and in what way.” President Barack Obama has already declared a spending freeze on discretionary, nonessential outlays, but that only amounts to roughly 17% of total spending. Much of the rest of federal spending is for entitlement programs including Social Security, Medicare and Medicaid, defense spending and interest payments on the federal debt.

The size of U.S. entitlement programs has grown sharply since 1970, from 3.8% of GDP to 8.2% as of 2007, and is expected to hit 11.1% of GDP by 2020 thanks to an aging population of Baby Boomers and fewer workers in the system to help pay for their benefits.

Mr. Elmendorf said one reason entitlements have grown over the last few decades without being accompanied by an obvious increase in taxes or reduction in government spending is because defense spending, which few Americans directly observe, has fallen by half during the same period of time, to 4% of GDP in 2007.

That same pattern can’t be repeated in coming years, Mr. Elmendorf said. “We’ll have to pay for future growth in Social Security, Medicare and Medicaid through a visible increase in the tax burden, a visible reduction in other programs or a visible reduction in these [entitlement] programs themselves,” he said.

-A Wall Street Journal Article

Roger Stix
Atlanta Business Video

Thursday, March 11, 2010

Most Popular Source for News is...

A study from the Pew Research Centre found that the internet is now the third most popular source for news among Americans, behind local and national television and ahead of radio, and local and national newspapers. Among online users the most popular news subject was the weather. Separately, the Financial Times said it would soon allow readers to pay for articles online on a daily or weekly basis, charged for through PayPal.

An article from The Economist

Roger Stix

Atlanta Business Video

Monday, March 1, 2010

How to Reach Prospects Near the Bottom of the Sales Funnel

The consumer funnel takes users along a journey—awareness, favorability, consideration, intent to purchase and purchase.

Display advertising works at all stages of the funnel, bringing new prospective customers but is expensive and does not stimulate short term revenue.

Search advertising and SEO works on the lower funnel targeting those that already show interest.

Part of their attraction is the ads generate immediate revenue.

Some industries such as travel focus on Web users already in the market, meaning they lean heavily on search to target the lower funnel. On the opposite side of the spectrum, verticals such as consumer packaged goods aim to bring as many users into the purchase funnel as possible through banner advertising.

Roger Stix, Producer

Atlanta Business Video

Thursday, February 18, 2010

Organic Search Still Reigns

Google drives nonbranded queries.

A good position in natural search results is critical to a brand’s strategy on the Web—and that means appearing on page one.

Making it onto the first page of results from Google, Yahoo! or Bing has always been a major goal, with marketers aware that consumers will give up after relatively few hits. Data from iCrossing analyzing natural-search referrals shows that only a tiny number come from results after the first page.

That was true across the big three search engines, with at least 95% of traffic from each originating from the first page of results after a nonbranded search. Less than 2% of search-referred traffic came from clickers persistent enough to look for results after the second page.

Marketers recognize the importance of investment in search optimization so they will appear in those results and benefit from the huge portion of clicks that go to the top hits. The Society of Digital Agencies (SoDA) found that search optimization was the third priority of senior marketers worldwide, after social networking and improving digital infrastructure.

A report from Econsultancy and ExactTarget indicated natural search would see a rise in spending by online marketers worldwide, nearly two-thirds of whom planned to increase outlays in the channel.

iCrossing also found that, in terms of referrals rather than queries, Google is doing even better than reported by researchers such ascomScore, which found that 65.7% of US search queries in December 2009 were conducted on Google.

Counting referrals for nonbranded search terms, Google’s share rose to nearly three-quarters.

An EMarketer article

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Atlanta Business Video can advertise your business effectively on the web through video and search engine optimization. People want to see what you do- not read about it! Our studio is conveniently located in Buckhead, and we can always go to you. Call us today at 404.343.3540 or visit us online at http://www.AtlantaBusinessVideo.com ABV’s new Corporate and Personal Branding Videos were designed to help professionals differentiate their skills and build a brand around them. Call us TODAY, before your competition does.