Just completed a great week.
Last Sunday, Erin, Megan and I videoed Victor Antoino, presenting the commencement address to 12,000 people at the University of Phoenix Graduation at Phillips Arena. Victor as hired us to produce a 15 minute documentary. This is our first time working together. The customers ability to communiacate what they want makes our job easier and Victor has been wonderful explaining what he wants.
On Tuesday we had the open house. The first guest arrived at 11:15. The last 8 of us left at 9:00. About 150 friends stopped by.
My close friend and client Daniel Grissom, spoke about how our products and services are being commoditized as buyers focus on price. "Selling is dead, value creation is alive". Individually, we all need to create value for our customers in order for them to buy from us. This makes them buy you first, your product or service second and the brand third.
To create value for al my friends, prospects and clients, I'm trying to encourage Daniel to speak again about ways we can create value for our clients. If you enjoyed his presentation please let me know as I'm sure that will help me convince him that he is getting value from giving them as well.
We finished the initial edit of an excellent video for "Water for Life", featuring our good friend Joyce Bone as talent. I'm very pleased with the messaging. Pete VanCleave, Ned Nimm and I went through several revisions before making every word just right.
Erin is on vacation all next week. Victor is coming in Monday morning to look at the initial edit. Megan is doing the editing. I reviewed the piece before leaving the studio Friday and it is fabulous. Megan got a wonder clip from one of the upper levels of the arena shooting down from behind the dais with Victor on Stage at the bottom, graduates in their gowns covering the floor and thousands of friends and families filling the stands and Victor's image on the jumbotron at the top.
Roger Stix, Producer
Atlanta Business Video
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